Illum is Copenhagen Denmarks premium department store. A skillfully decorated shopping paradise, offering everything from fashion and beauty to home décor and design.

Atlantic designed the '“Illum Key” campaign together with the marketing studio Ö. The vision was to highlight and draw more customers to take advantage of the service. Sometimes we just need a peek behind the scenes to really appreciate and understand it.

The visual communications were brought to life across all touch-points including print and online advertising, identity guidelines, redesign of their website and app.

Marketing Campaign - Website - Collateral