About

I’ve always been fascinated by how design shapes the way we connect with the world. Growing up Swedish-American, I was constantly surrounded by different perspectives - and that mix has shaped the way I approach creativity and problem-solving.

Over the past 14+ years, I’ve had the chance to design across all kinds of spaces: from product and brand identity to wearables and digital systems. I’ve collaborated with teams at Google and Fitbit, partnered with founders building new ventures like Fellow and Wild Distillery, and today, I’m at Sam’s Club. Here, I lead cross-functional teams working to make retail simpler, smarter, and more human - whether that’s through intuitive products or scalable design systems that hold a massive ecosystem together.

What excites me most is the balance: caring deeply about the craft while keeping an eye on the bigger picture.
For me, great design is more than just something that looks good - it’s accessible, measurable, scalable, and it moves the needle for both people and business.