About

I’ve always been fascinated by how design shapes the way we connect with the world. Growing up Swedish-American, I was constantly surrounded by different perspectives, and that mix has shaped how I approach creativity, systems thinking, and problem-solving.

Over the past 14+ years, I’ve designed across product, brand identity, wearables, and large-scale digital systems. I’ve collaborated with teams at Google and Fitbit, partnered with founders building early-stage ventures like Fellow and Wild Distillery, and today I’m at Sam’s Club, where I lead cross-functional work to make retail simpler, smarter, and more human through both product experiences and scalable design systems that support a massive ecosystem.

I specialize in large-scale systems and workflow design. I am most energized by ambiguous, cross-functional problem spaces where structure needs to be created rather than simply executed. I enjoy working closely with product and engineering to define clarity in complex environments and translate it into systems that scale.

What excites me most is the balance between craft and systems thinking. For me, great design is not only beautiful but also accessible, measurable, scalable, and meaningfully tied to both user and business outcomes.

I am currently open to remote-first staff level design roles focused on complex product systems, brand strategy, systems design, workflow design, and enterprise-scale experiences, where I can contribute at both a strategic and hands-on level within distributed, cross-functional teams.