About

I design product experiences that bring brands to life by translating early-stage or evolving brand identities into clear, scalable UI systems and intuitive user journeys. I’m especially drawn to the moment where a brand is still taking shape, where decisions about typography, interaction, and structure not only support the experience but actively define it.

With over 14 years of experience across product, brand identity, wearables, and large-scale digital systems, I’ve worked with teams at Google and Fitbit, and partnered with founders building early-stage ventures like Fellow and Wild Distillery. These experiences have shaped how I approach design through systems thinking, clarity, and close collaboration across disciplines.

Growing up Swedish-American has influenced how I think about design and problem-solving, blending different perspectives into a more adaptive and structured approach to product work.

I collaborate with teams on shaping evolving brands into cohesive, scalable product experiences across digital platforms.