Fellow
What happens when a love for coffee and a passion for product design meet up for a romantic candlelit dinner? Fellow happens. This exciting San Francisco start-up was looking for a bold and memorable identity to go with their product line.
So, how do you create a high-end product brand without ending up annoyingly pretentious? Fellow wanted to be seen as a trusted friend in the pursuit of great coffee. The name itself is intended to evoke that feeling – and the wittiness, whether in copy or photography, is their way to connect with their customers.
The brandmark is a reflection of that intention, a trusted guide without being snobby.
Logotype & Identity - Packaging
More info Fellow.
OUTCOME & IMPACTThe cohesive brand identity has:
Positioned Fellow as a leading lifestyle brand in coffee.
Strengthened their emotional connection with users through consistent visual, social, and experiential storytelling.
Garnered acclaim and design awards (e.g. Red Dot for products like the Ode Grinder and Carter Move Mug)