Illum
Illum is Copenhagen Denmarks premium department store. A skillfully decorated shopping paradise, offering everything from fashion and beauty to home décor and design.
Atlantic designed the '“Illum Key” campaign together with the marketing studio Ö. The vision was to highlight and draw more customers to take advantage of the service. Sometimes we just need a peek behind the scenes to really appreciate and understand it.
The visual communications were brought to life across all touch-points including print and online advertising, identity guidelines, redesign of their website and app.
Marketing Campaign - Website - Collateral
OUTCOME & IMPACTThe redesign of Illum’s membership page (Illum Key), along with supporting collateral, created a more seamless and elevated digital experience aligned with the brand’s premium positioning. The new design simplified the membership journey, making benefits clearer and sign-ups more intuitive. This strengthened customer engagement while reinforcing Illum’s reputation for delivering both luxury and accessibility in every touchpoint.